PRACTITIONER PUBLICATIONS & POPULAR PRESS

The Feminine Brand Name Advantage

“The Feminine Advantage,” Harvard Business Review, Idea Watch: Sept.-Oct. 2021

“How to Make a Brand More Appealing: Give it a Feminine Name,” The Wall Street Journal, Lisa Ward: May 21, 2021 (Link)

“What’s in a Name? Why Feminine-sounding Brand Names have an Advantage in the Marketplace,” The Globe and Mail, Liza Agrba: April 25, 2021 (Link)

“Shoppers are More Likely to Buy Brands with 'Feminine-sounding' Names, Researchers Find,” The Telegraph, Dominic Penna: February 17, 2021 (Link)

“Why Consumers Prefer Feminine Brand Names,” Radio New Zealand, February 7, 2021 (Link)

Ethically Deployed Defaults

“The Subtle Power of ‘Default’ Choices,” Fast Company, April 9, 2017 (Link)

"Default Choices Have Big Impact, but how to Make Sure They’re Used Ethically?" The Conversation, April 3, 2017 (Link)

“How to Nudge Your Customers Without Pushing Them Away,” Harvard Business Review, October 28, 2016 (Link)